Borroum’s Drug Store

Joe Elmore ventures across the state line into Mississippi to explore the legendary Borroum’s Drug Store.


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Despite our name, sometimes the road we travel crosses a state line. In this case, a few miles south of the state line into Mississippi into the town of Corinth. And I'm so glad we did. It was more like time travel than highway travel. All thanks to the timeless magic one discover at a seven-generation family attraction.

Joe Elmore has been the host of this Emmy-award winning series since its beginnings. As the face of Tennessee Crossroads, Joe has been taking viewers to meet interesting people and explore fascinating out-of-the-way places since 1987. Joe is also a producer and co-host of Horsepower TV on Spike TV. Joe launched his TV career at WHBQ TV in Memphis, TN, where he served as weekend anchor and reporter. Later, he was chosen to co-host the station's PM Magazine show, where he produced nationally-broadcast stories. He has also done extensive work as an independent film and video producer for clients throughout the Southeast.

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